Website Improvement

Website Improvements Website Improvement

Do you already have a company Website but suspect that it is not up to par? Do you have visitors complain about your site or comment on some negative aspect of it, such as download speed? Don't ignore this valuable feedback -- chances are that if you hear about a few complaints, the real number of exasperated users is much higher! Surveys confirm that the #1 complaint of Internet users is slow Websites. Of course, network data delays in the Internet backbone contribute to download speed problems, but the design of the Web page itself is the most significant contributor.

An existing site can be streamlined without a complete redesign, often resulting in a significant reduction in download time. Or, the critical "front page" can simply be changed to improve performance and/or appearance, while keeping the rest of the site structure intact. There are a number of factors that influence the speed at which a page downloads: the number, size and color palette of images; the use of active objects and controls such as animated gifs and Java/ActiveX; heavy nesting of tables; demands on the browser for features such as image resizing; and numerous other issues. Click here for an example of how image optimization can speed up your website! (Depending on your browser, multiple images may load simultaneously)

Contact SwiftStream if you are interested in a free analysis to determine if there is potential to speed up or otherwise improve your site.

Revised: August 28, 2004.